Fancy Playdate

With the holiday season approaching, we’ve reimagined what a fancy wardrobe can be. Because when you’re six and your playdates happen in a dollhouse as dreamy as the Little Forest Animals one, your style naturally rises to princess level.

Think tulle couture dresses that twirl like snowflakes, sparkles that catch every glimmer of holiday light, or even a pink tuxedo suit that proves elegance has no rules.

And if the mood calls for something cozier — a knitted dress or a soft cardigan — it should, of course, be pink. If it’s pants, then definitely with frills and the cutest accessories to match.

Whether you choose glitter, grace, or a touch of comfort, the magic of dressing up is entirely yours.

Concept, style, photography: Aleksandra Ataca

Talents: Praise and Emerson

Dollhouse: Little Forest AnimalsMore inspiration here 

MORE INSPIRATION HERE

The post Fancy Playdate: Fashion Editorial appeared first on Junior Style.

Winter often arrives wrapped in shades of grey, but that shouldn’t be the case for kids’ fashion. This season, wardrobes are meant to be as colorful and full of personality as the children who wear them. The Fall/Winter 25/26 collections prove that even the coldest months can feel warm, cozy, and full of fun.

Think trendy teddy fabrics not just for coats but for sweaters too — soft, huggable, and irresistibly stylish. Berry tones, rich browns reminiscent of cocoa and hot chocolate, and textured materials bring a sense of comfort and warmth to every look. Intricate details, playful prints, and layering make dressing up an adventure in creativity.

This season also welcomes the rise of tailored style in kids’ wardrobes — trendy blazers, checkered coats, and structured silhouettes that blend classic charm with a modern twist. Animal prints and floral patterns are no longer reserved for summer dresses; they reappear this winter with fresh interpretations, adding boldness and charm to everyday outfits.

The message is simple: color your wardrobe, mix textures, and play with patterns. Winter doesn’t have to be dull — it can be an exciting playground for fashion, imagination, and self-expression.

Concept, style, photography : Aleksandra Ataca

Models: Mariyam and Praise represented by Geneartion Model Management 

Brands featured: FENDI, DIOR, MONNALISA, PHILOSOPHY KIDS, CHLOE, GABRIEL ET VALENTIN, BURBERRY, TRUSSARDI JUNIOR, DOLCE & GABBANA, KIDDING PRESSE

MORE FASHION INSPIRATION HERE 

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Mickey Mouse — the little mouse with the biggest dreams — has inspired generations of children and adults alike. A timeless symbol of imagination, optimism, and the belief that dreams really do come true, Mickey continues to bring joy across the world. From birthday parties and Halloween costumes to parades and everyday fashion, this beloved character has become a true cultural icon.

Fashion, too, has long drawn inspiration from Disney’s most famous mouse — from playful patterns to bold accessories that celebrate his unmistakable charm.

In this editorial, we bring that spirit to life with Junior Style Ambassador Eva Leah, in a Mickey Mouse–inspired look that blurs the line between fashion statement and costume play. Is it a chic outfit or a Halloween costume? You decide.

Concept, style, photography – Aleksandra Ataca

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Childhood is that magical chapter when everything feels possible, and even the smallest details hold meaning. Toys are not just for play—they spark imagination, nurture creativity, and help shape the way children see the world. Yet, in today’s fast-paced, oversaturated market, finding a toy with true heart and purpose can be a challenge.

The dollhouse has always held a special place in children’s lives, offering a stage where stories, dreams, and design come together. Little Forest Animals has taken this timeless idea and elevated it into something truly extraordinary. Exquisite, sustainable, and educational, their dollhouses are more than toys—they’re heirlooms in the making, destined to be the star of any playroom.

This year, Little Forest Animals was named Winner of the Junior Style Awards 2025 in the Best Lifestyle & Toys category, and we had the pleasure of sitting down with its founder, Omer Gungordu, to hear how a father’s handmade project grew into one of the most coveted gifts around the world. Because when children’s dreams are supported, they grow into adults with the courage to turn imagination into reality.

1. Can you please introduce yourself and your brand Little Forest Animals?
I’m Omer Gungordu, born in Istanbul. Before founding Little Forest Animals, I spent many years working in finance at Deloitte, EY, JPMorgan, and Citi. I completed my studies in Sydney, Australia. At the end of the pandemic, when our son asked for a dollhouse, everything shifted.

 As a father, I wanted to find him something truly special—something timeless, built to last. When I couldn’t, I thought, “Then I’ll make one myself.” What began as a gift for my son quickly grew into something bigger. We shared the house on our social media, and it drew immediate attention. At the time, we were still producing everything at home. Soon after, our products began to be sold at Turkey’s most prestigious department store, yet even then, all the production was still happening in our living rooms. Then came an email from Harrods, which became a real turning point for Little Forest Animals. It was the moment we began to believe this could be more than just a hobby. 

Today, our products are available at many leading retailers across the US, UK, France, Germany, the Middle East, and Asia. Little Forest Animals is a team of six—me, Deniz, Batu, Kutay, Senem, and Burak. We are still small, but we are surrounded by family and friends who have supported us from the very beginning. The first houses were built in my parents’ home, after long nights of sanding, painting, and assembling. Without them, there would be no Little Forest Animals, and to this day they continue to help us with production. Later, we moved into Deniz’s house, which completely transformed into a workshop. That kind of support is what has shaped our brand. And I should add that no one at LFA thinks of this as just a company. Everyone feels part of the process and takes part in every step. That is why we consider ourselves so fortunate.

2. What inspired you to create a dollhouse business?
My father is an architect, and although I built my career in finance, I’ve always been drawn to design. When my son asked for a dollhouse, I thought: why not create one with architecture in mind? There are so many inspiring buildings around the world—why not bring them into a child’s playroom in miniature form? That’s how the idea of architectural dollhouses was born.

3. Could you share a bit about your background?
I graduated in Business Administration in Turkey and completed my master’s degree in Australia. From the very beginning of my career, I have worked in finance and financial consulting, and I am currently a Vice President at Citi.

4. How did the journey of Little Forest Animals begin?
Our story began with something different. During the pandemic, as working parents, we couldn’t find the right artwork for our son’s room. We ended up ordering an illustration from the UK—a long, complicated process. That experience led us to license 256 illustrations we loved from around the world and sell them framed. But once dollhouses entered our lives, we couldn’t continue both projects, and the illustrations had to be put aside.

5. What are your plans and dreams for the brand?
In September 2024, we exhibited at Maison&Objet in Paris for the first time. Those five days changed everything. We decided we didn’t want to be in Paris only for a fair, but every day of the year. In May 2025, we opened the world’s first dollhouse boutique for children, right here in Paris. Admittedly, it was a bold move—because who opens a store with just one product? But that’s exactly the point: for us, a dollhouse isn’t just a toy, it’s a universe. It’s the most timeless, emotional, and meaningful toy of all. Ask anyone—no matter their age, they can recall every detail of their dollhouse. Our dream is to one day open in New York and London, but only when the right time and place come along. Beyond this, we want to explore collaborations across many different industries. There are fashion houses whose spirit we deeply admire and whose style we feel would beautifully complement our dollhouses, and working with them is something we truly hope for. At the same time, we notice a similar trend in the global furniture market as we do in toys: too many designs are cost-driven, leaving children’s furniture overly uniform. Rooms today often feel colourless, dominated by white or natural tones. Yet when we look back at nurseries of the past, they were alive with colour, pattern, and well-crafted furniture. That is why we are preparing to reintroduce vintage-inspired, colourful designs in the future.

6. Can you walk us through the manufacturing and design process? Is the dollhouse fragile, and is it designed more as a play piece or as an interior décor object?
That’s a great question. Dollhouses usually fall into two categories. The first are decorative pieces made for adults that are not really meant to be played with. The second are those designed for children, which must be more durable and pass strict safety tests. At Little Forest Animals, we could easily create detailed decorative houses and that part is simple. The real challenge is designing houses sturdy enough for children to play with while also meeting international certifications. None of our models use nails or screws and making a house of this scale stand strong without them took years of research and development. In our studio in Istanbul, we manage the entire process from raw wood to the finished packaged product. We work with traditional methods, without machines, and every piece is handmade. We are always developing new models, but only when we feel completely satisfied with them, and that, honestly, can be the hardest part.

7. Why did you choose to work in the children’s lifestyle industry?
Little Forest Animals is proof that the best ideas often come from need. We saw that many companies were producing in the same factories in the Far East, and a product as special as a dollhouse was becoming standardized, losing its soul. As a father, that made me feel my son deserved something better—something lasting that could be passed down. We never began with the idea of entering the children’s sector; it simply grew from that instinct. Today we are a small team of six, each with different backgrounds, and every model we design reflects the spirit we share at that moment. Everyone has a hand in it. Last summer, for instance, we were working so intensely that we couldn’t take a proper holiday, and we found ourselves longing for summer. We pictured ourselves in a Palm Beach house, swimming and soaking up the sun, and that daydream became the House of Palm Beach. It came to life through all our ideas and the needs we were each feeling at the time.

8. Your dollhouses are truly dream houses. Do you believe aesthetics are important for children? If yes, why?
Our starting point was never about giving children many toys but about giving them fewer that are truly special pieces that are well-designed, aesthetic, and made to last. Unfortunately, the market is full of toys that are overly colourful, loud, and lacking in design quality. Perhaps children choose them simply because that is what is offered to them. We wanted to take a different path, creating toys in softer, pastel tones with thoughtful design. When children look at our dollhouses, we want them to say, “This feels like Parisian architecture,” or “That one looks English.” By giving them this awareness early on, they begin to play with a new level of understanding. That is why every crate we send includes the story of the house inside, so the child knows the world they are stepping into.

9. Although you are a young brand, your houses are already highly desired in the market. What do you attribute your success to?
We didn’t actually work very hard on promotion. In fact, we have done almost no advertising at all. From the beginning, our thought was simple: there is no need to reinvent the wheel. Throughout history, extraordinary dollhouses have been created and cherished across generations. What we wanted was not cost-driven production—the disease of our times—but models built around quality. We believed there must be people searching for that same focus on quality, and indeed there were. That realization has made us very happy. We have only been in this field for two and a half years, but the interest we have received has been a constant source of motivation.

10. What advice would you give to someone just starting a business in children’s fashion or lifestyle?
Our advice would be this: don’t do something just to make money, do it to create something meaningful. Love the work you do, be proud of it, and only then share it with others. If you treat your work like your child—caring for it, fixing its flaws, and nurturing it—you’ll find all the answers you need in the way people respond. And finally, there is never a need to repeat what has already been done. Whatever you choose to create, it is always possible to make it different. Be unique.

11. What message does your brand aim to share?
It may sound like a cliché today, but what we truly aim to create are products that carry emotions and memories. The children who play with our houses are between the ages of one and nine, yet when they are seventy or eighty, they will still remember those houses. They will be taken back to their past. Our goal in this age of technology is to draw children away from screens and into the timeless world of handmade dollhouses.

12. What inspires you personally and creatively?
My son is my greatest source of inspiration. As our brand grows, he grows alongside it, and his interests are constantly changing. At first, he wanted a house so his animal figures wouldn’t get wet; now he wants us to build a football stadium. No matter how creative we try to be, we can never think as freely as children do, and we love these unexpected turns. It is incredible to see a child invent a completely different game with our houses; in ways we never imagined. We can spend months working day and night on a model, and then a child looks at it and offers an idea or a critique none of us could have thought of.

13. What is your favorite place in the world?
I grew up in Istanbul, a city where civilizations overlap and intertwine. Later, I spent time in Alaska and Alabama, experiencing two very different sides of American culture, and then lived for three and a half years in Sydney, one of the most delightful cities in the world. I’ve had the chance to see nearly fifty countries, and I’ve realized that where I feel happiest has always been tied to my state of mind. There was a time when being in Bali, before it became so popular, made me incredibly happy; Australia was perfect for my student years; and Europe began to feel more fulfilling after I turned thirty-five.

14. What is your favorite building in the world, and why?
This is a difficult question to answer. I believe a building becomes unique when it is united with the story behind it. It doesn’t need to be as monumental as the Taj Mahal, built with immense wealth, or as ancient and labour-intensive as the Pyramids. What matters to me are the stories that belong to these structures. I love listening to them, researching them, and I have been deeply moved by so many.

15. What role does storytelling or imagination play in your creations?
That’s another wonderful question. As I mentioned earlier, when we design a model, we do so as adults in our thirties and forties, but children don’t always see things the same way. For example, during photoshoots we arrange the furniture in the rooms according to our own sense of order. Then a child comes along and says, “No, it wouldn’t be like this,” and rearranges everything, creating their own connection with the house. We love that moment because it teaches us to see from a perspective we had overlooked.
We also receive countless messages from parents who tell us their children wake up each morning and set breakfast for their dolls or tuck them in at night before going to bed themselves. For us, that is an extraordinary feeling.
We once created a model called the House of Stockholm, and it came entirely from a child who loved horses and asked, “Can this horse also live in our house?” Sometimes there are physical limitations in real life, but in the world of play nothing is impossible. That’s exactly why we love it so much.

16. Do you think toys and interior pieces like dollhouses can influence children’s sense of style and creativity?
Yes, absolutely. Every dollhouse we create is designed with architecture and design references, so children absorb these aesthetics naturally. They don’t just play; they begin to recognize styles, proportions, and cultural influences. This shapes their awareness of design and sparks creativity in the way they reimagine spaces.

17. What has been the most rewarding moment so far on your journey with Little Forest Animals?
Today, our houses can be found in Bergdorf Goodman, Harrods, Bloomingdale’s, Nordstrom, Beymen, Ounass, Printemps, Lodenfrey, El Corte Inglés, and many other leading stores around the world. But I think the most unforgettable moment for us was when we had only three models and received an email from Harrods saying, “We would like to carry your products.” Until that day, we were still a small local brand producing in our own home. That was the moment we truly felt our work had reached an international level.

18. If you could collaborate with any designer, artist, or brand, who would it be and why?
Another great question. Personally, we find so much inspiration in reading brand stories and learning about the people who give those brands their soul. One of the figures who has inspired us most recently is Jonathan Anderson. What he has achieved with Loewe is extraordinary, and now at Dior he continues to weave references to its heritage into something fresh and modern. His creativity is something we truly admire.
We also deeply respect Cordelia de Castellane, who has been creating beautiful work with Dior for many years, and it would be a dream to collaborate with the house one day. And then there is Simon Porte Jacquemus, who built his brand from scratch and consistently grounds his designs in the colours and landscapes of the place he grew up. To us, that is the essence of authentic storytelling.
What we love most are creations that are instantly recognizable, even without a logo—when you can sense who made them just by their spirit. Whether it is the timeless patterns used by Cordelia de Castellane or Jonathan Anderson’s inventive ideas, they both achieve that quality. With Little Forest Animals, we hope for the same: that when someone sees a dollhouse or a piece of furniture, they will say, “That must be Little Forest Animals.” It is precisely for this reason that our products carry no logo at all.

19. How do you see the balance between sustainability, quality, and design in your work?
Whatever material you look at, nature has already given us the finest version—wood, stone, diamond, steel. Humanity may create imitations, but they can never truly replace what is natural. For that reason, we choose to craft all our products from wood and never use plastic. Our designs are conceived to live in harmony with this material, and we are certain that if we had produced them in plastic instead, our brand would never have resonated in the same way.

20. Finally, what do you like about Junior Style?
Junior Style has been important to us because it is our primary source for following developments in the children’s design world. We’ve discovered many brands through your magazine, and we’ve also had the pleasure of being featured. Reading those stories lets us follow other brands’ journeys and draw inspiration from their designs. The annual “Best of the Year” selection is always a highlight for us, too. We’re deeply grateful to your whole team for their hard work—thank you, and long may you continue.

Follow Little Forest Animals on IG @LittleForestAnimals

www.littleforestanimals.com

The post The Most Wanted Gift: A Dollhouse of Dreams from Little Forest Animals appeared first on Junior Style.

At Junior Style, we believe children’s fashion is more than what they wear—it’s an expression of personality, imagination, and the worlds they create around themselves. We’ve always admired kids who embrace style as part of their individuality, and today we’re excited to present a project that celebrates exactly that.

For this editorial, we joined forces with Coccole Bimbi—winner of the Junior Style Awards 2025 for Best Retailer—to highlight standout pieces from the latest luxury collections. With concept and photography by Aleksandra Ataca, styling by the talented Cesare Morisco, and starring our very own Emma Bobok, Junior Style Awards 2024 winner, this collaboration is a true celebration of creativity, vision, and talent coming together.

FENDI total look

Special project Junior Style x Coccole Bimbi, starring Emma Bobok

Concept, photography: Aleksandra Ataca 

Styling: Cesare Morisco

Starring: Emma Bobok

All outfits are from Coccole Bimbi

www.coccolebimbi.com

Left: DOLCE & GABBANA Right: MAISON MARGIELA

Emma Bobok in New York: FW25 Between Street Style and Elegance

We spent one full day living the SoHo lifestyle through Emma’s eyes: babysitting dogs, sipping lattes, eating warm pretzels, practicing the art of hailing a yellow cab, and people-watching like a true New Yorker.

With Aleksandra Ataca’s vision behind the lens, every moment became a story—authentic, stylish, and effortlessly cool. Emma takes center stage on the streets of SoHo, moving seamlessly from the subway to the city’s most iconic neighborhoods, as she showcases FW25 looks that merge creativity, elegance, and a contemporary spirit.

From Burberry’s tailored coats and timeless checks to Versace’s eccentric, logo-driven details, through the essential modernity of MM6 Maison Margiela and the playful whimsy of Marni, each outfit tells a different story. Fendi and Balmain complete the journey with pieces that balance luxury and practicality—pleated skirts, logoed sweatshirts, iconic dresses, and distinctive accessories that elevate everyday wear.

Amid historic facades and the fast-paced rhythm of the subway, Emma embodies a wardrobe that reflects elegance, dynamism, and individuality. Contemporary yet timeless, colorful yet refined—these looks are made for every occasion, redefining what children’s fashion can be in the modern city.

Left: MARNI total look Right: FENDI total look

A Vision for the Future

This special Junior Style x Coccole Bimbi project is more than an editorial—it’s a celebration of the future of children’s fashion. With Aleksandra Ataca’s vision and photography, Cesare Morisco’s refined styling, Coccole Bimbi’s visionary curation, and Emma Bobok’s natural talent and charisma, it embodies everything we stand for at Junior Style: style with meaning, artistry with integrity, and kids who inspire us with the way they carry it all.

To collaborate, support, and celebrate each other is what truly matters. Together we are stronger—and that is exactly what happens when talented people come together.

Left: DOLCE & GABBANA Right: VERSACE

Coccole Bimbi: Redefining Children’s Fashion

A beacon of refined taste in children’s fashion, Coccole Bimbi has become the ultimate destination for families seeking the perfect blend of elegance, innovation, and conscious luxury. With its exquisitely designed flagship store in Italy and a sleek, intuitive e-commerce platform serving families worldwide, Coccole Bimbi offers more than shopping—it offers a lifestyle.

Every detail, from product curation to customer care, reflects a deep understanding of raising children with style and intention. Since its founding in 1989 as a boutique in Puglia, Coccole Bimbi has grown into a visionary force. They’ve championed emerging designers, debuted the world’s first vegan children’s pop-up, and spearheaded inclusive campaigns like the Rainbow Clouds Project. Their universe spans legacy brands and contemporary innovators alike, proving that children’s fashion can be both timeless and forward-thinking.

Far beyond a retailer, Coccole Bimbi is a movement—reshaping children’s fashion by marrying sustainability, inclusivity, and community with impeccable style.

FENDI total look

Emma Bobok: The Best-Dressed Kid Blogger

At the heart of this collaboration is Emma Bobok, a shining star in today’s fashion landscape. Crowned Junior Style Awards 2024 winner, Emma is undoubtedly the best-dressed kid blogger. Her wardrobe is filled with desirable pieces, and her styling is consistently tasteful, appropriate, and inspiring. More than just a fashionable face, Emma embodies the modern spirit of children’s fashion—confident, creative, and effortlessly chic.

Whether she’s dressed in classic tailoring, playful streetwear, or statement pieces from Coccole Bimbi’s curated collections, Emma never misses the mark. She shows us all how kids can embrace fashion as a way to tell their own stories.

Read more about this project and shop the looks at www.coccolebimbi.com

The post Junior Style x Coccole Bimbi: Fall Fashion with Emma Bobok appeared first on Junior Style.

Children’s Show Returns to New York for Its 5th Edition

Mark your calendars—Children’s Show is coming back to New York on February 8–9, 2026, for its much-anticipated 5th edition. A must-attend event on the kids’ fashion calendar, it has become an influential platform in the children’s fashion industry, bringing together global brands, buyers, press, and tastemakers for two inspiring days of discovery and connection.

Applications are now open, and the new season launches with a striking campaign captured by Aleksandra Ataca, featuring longtime brand partner Monnalisa. Shot in the heart of Times Square, the campaign unveils Monnalisa’s latest Fall/Winter collection, blending the brand’s timeless elegance with the electric pulse of New York City.

The Children’s Show continues to prove it is much more than a biannual event. Participating brands benefit from year-round opportunities—from editorial features to collaborations and extended visibility—that go far beyond the two show days. The platform consistently supports designers and labels in building long-term presence and influence within the children’s fashion industry.

As the countdown begins, anticipation builds for another milestone season of creativity, innovation, and community—right in the heart of New York.

Talents: Haven, Eva Leah, Emma, Brittan

Concept, Styling, Photography: Aleksandra Ataca

Wardrobe: Monnalisa

More inspiration here

The post City of Light: A New York Fashion Editorial appeared first on Junior Style.

Bohemian Rhapsody

The tween years are a whirlwind — a chapter of boundless imagination, growing independence, and the first sparks of self-discovery. It’s an age where courage begins to bloom, and kids start to explore who they truly are. For those with an artist’s soul, this journey is alive with color, texture, and emotion — and fashion becomes one of the most powerful ways to tell their story.

Yet, dressing at this age is a delicate balancing act. Tweens often lean toward edgier, more grown-up looks, inspired by the world around them and the runways they admire. But keeping outfits age-appropriate is key — not to create “mini adults,” but to nurture individuality while preserving a sense of childhood wonder.

In this editorial, we embraced that challenge. Drawing inspiration from high-end fashion and adult runway trends, we reimagined them through a playful, youthful lens. FW26’s standout styles — from fierce animal prints and gleaming metallics to unapologetically bold colors — were paired with treasured vintage finds, resulting in a bohemian rhapsody of style, personality, and fearless self-expression. Each look feels aspirational yet remains rooted in childlike charm — proving that growing up doesn’t have to mean growing out of magic.

Starring: Haven Krys

Concept, styling, photography: Aleksandra Ataca

The post Fashion Editorial: Bohemian Rhapsody appeared first on Junior Style.

Concept, Styling, Photography: Aleksandra Ataca

Featuring: Emma Evalynn

Meet Emma and her mom, Dania—a creative fashion enthusiast whose closet never fails to inspire us. Their blog isn’t about chasing numbers, but about building a safe community of like-minded people and creating a shared space to bond through fashion and creativity. On our recent visit to New York, we joined them in Central Park for a playful afternoon of dress-up, capturing favorite looks in between feeding the geese, feeling the fountain’s breeze, and soaking in the vibrant energy of people-watching. Between laughter and snapshots, our conversation turned to children’s fashion, the value of self-presentation, the art of cultivating personal style, and the sweet childhood memories that give it all meaning.

A Conversation on Style, Motherhood & Magic Moments: Meet Emma and Her Mom Dania.

Can you start by telling us a little about yourself and your daughter, Emma?
I’m a proud mom of two, and Emma is my firstborn and only daughter. Ever since I can remember, I’ve been passionate about fashion—and becoming a mother was always my greatest dream. When Emma was born, everything aligned: motherhood, fashion, and my love for photography came together in the most natural way. It felt like destiny.

What inspired you to start your blog and share your family’s style journey?
What started as a sweet hobby—sharing moments with friends and family—blossomed into a beautiful and supportive community. The more content I shared, the more meaningful connections we formed.

Emma’s joy in front of the camera and her excitement every time she got to wear something new was truly magical. Her enthusiasm became my biggest inspiration. Along the way, we’ve made lifelong friendships and experienced wonderful opportunities that have deeply enriched our lives. I’m excited to see how it continues to evolve—especially as Emma begins to take the reins herself one day.

What is Emma like? What are her dreams, passions, or hobbies?
Emma is a kind soul with a strong spirit. She’s assertive, confident, and incredibly caring—especially when it comes to her younger brother, Liam. They have a very close bond, and it warms my heart to watch their friendship grow.

She’s playful and imaginative, but also surprisingly driven—she loves running laps in our yard and challenging herself to do better each time.
Her dreams are as vibrant as her personality: she wants to be a mom, a model, a veterinarian, and dreams of traveling the world.
Emma loves drawing, singing, playing with her dolls, and spending time outdoors.

Emma is always so stylish—how do you approach shopping for her wardrobe?
I stay connected with my favorite brands, always looking out for collections that reflect both beauty and comfort. When choosing pieces, I think about whether Emma will love them and if she’ll feel comfortable wearing them.

Our style leans toward timeless, classic, and elegant pieces in soft, refined palettes that feel both sophisticated and age-appropriate.

Do you plan her outfits in advance, or is it more spontaneous?
For holidays and special occasions, I often plan ahead, gathering inspiration and watching for new releases. But sometimes I’ll spot a piece and instantly know it’s “so Emma”—and we’ll style around it spontaneously. It’s a blend of planning and intuition.

What are some of your favorite children’s fashion brands?

• Mourenne: Their designs are straight out of a fairytale. They’ve brought my fashion dreams to life.

• Charlotte sy Dimby: A truly special brand for us. Emma has worn their French hand-smocked dresses for years, especially during Christmas. Each dress tells a story and has become part of our family tradition.

• Janie and Jack: One of the first brands Emma wore, and it holds nostalgic value—it reminds me of where our journey began.

Why is dressing up your kids important to you?
It’s a form of creative expression, a bonding experience, and a way to teach Emma about presentation and self-care. For us, fashion isn’t about labels or price tags—it’s about intention, imagination, and respect for craft. I want Emma to understand that dressing well is an extension of how we show up in the world, and a reflection of who we are.

Does the wardrobe we see online reflect her real life?
Absolutely. While some looks are styled for content, Emma wears many of her outfits for real-life events—family outings, holidays, or special gatherings. And just as importantly, she has clothing that’s perfect for the playground too. I believe fashion fits into every part of life—it’s just about choosing the right outfit for each moment.

Some people say kids should be free to get messy without worrying about clothes. What’s your view?
I completely agree—kids should have the freedom to play and explore. My philosophy is that there’s an outfit for everything. Muddy adventures? We have the perfect outfit for that. Style and freedom can go hand in hand.

What does style mean to Emma?
To Emma, dressing up makes her feel like a princess. That feeling of joy and confidence is priceless. She truly loves expressing herself through fashion.

Do you teach her to care for her clothes?
Yes, but always with love and appreciation, never restriction. I want her to understand the value behind each piece—the thought, effort, and craftsmanship that goes into making it. At nine, she’s already mindful and knows which pieces require extra care. It’s wonderful to see that awareness grow naturally in her.

What does fashion mean to you as a mother and content creator?
As a mother, fashion has been a way to bring my dreams to life and bond with my children. As a content creator, it’s opened doors to a warm and inspiring community. I’ve had the joy of collaborating with brands, meeting creative teams, and supporting small businesses whose work I admire deeply.

Has Emma started to develop her own sense of style?
Definitely! She has a say in her wardrobe. I always ask for her input when making purchases, and if she doesn’t love something, she knows we can return or exchange it. Her voice matters—and I want her to feel confident expressing her taste.

How do you balance fashion with practicality for Emma’s daily routine?
It all comes down to dressing for the occasion. Whether we’re heading to a party, the park, or a family dinner, we aim to match fashion with function—comfort is never sacrificed.

Do you have any smart shopping tips for dressing kids stylishly on a budget?
Plan ahead! It allows time to hunt for deals and choose pieces that mix well across outfits. I also invest in timeless staples that last in both quality and style.

How do you stay organized with her wardrobe?
I rotate by season—keeping the current pieces accessible and storing off-season items in secondary closets. With a wardrobe like Emma’s, organization is key!

Where do you find inspiration for styling Emma?
Mostly from brand campaigns and runway looks. Then we add our personal twist to make it feel uniquely Emma. It’s about reimagining inspiration into something intimate and expressive.

Have you collaborated with brands? What makes a partnership meaningful?
Yes, and I feel very grateful for that. A meaningful partnership values the child’s experience just as much as the product. I love working with brands that share that perspective.

Is there one outfit you’ll never forget?
Yes—the Mourenne “Tea Dress.” When it arrived, it felt like receiving a treasure. Emma still calls it her favorite of all time and says it makes her feel like a true princess.

Do you keep Emma’s clothes as keepsakes or pass them on?
A little of both. I save the most sentimental pieces for the future—maybe Emma will want to share them with her children. Others I resell or pass on to friends and family so they can continue bringing joy.

Any fashion rules you live by? Or ones you love to break?
My rule: Wear what you love.
And the motto I remind Emma of often: Your best accessory is your kindness. It never goes out of style.

If Emma wanted to explore a completely different style one day, how would you react?
I’d support her wholeheartedly. Watching her evolve is part of the journey. I’ll always treasure our shared memories, but I’m equally excited to see her embrace her own path.

What do you hope Emma learns from growing up in a creative, fashion-forward home?
I hope she learns that self-expression is powerful, and style is just one beautiful way to share who she is. I want her to appreciate the artistry behind fashion, to celebrate her individuality, and to carry forward the confidence, creativity, and joy that this journey has given us.

What do you love the most about Junior Style?

Junior Style feels like a celebration of childhood creativity and the joy of fashion-all in one vibrant space. What I admire most is how it blends inspiration with authenticity, showcasing not just beautiful styles but the real stories behind them. The platform has introduced us to a community of likeminded families and designers who share our passion for timeless, expressive clothing.
For Emma and me, it’s been a wonderful opportunity to connect with others who believe fashion can be both playful and meaningful. Whether it’s discovering new brands, seeing how other kids interpret trends, or simply enjoying the artistry of the photography, Junior Style reminds us that children’s fashion is about imagination, confidence, and the magic of dressing up-just as much as it is about the clothes themselves.

The post Childhood in Style: Meet Emma Evalynn appeared first on Junior Style.

Most people think kids join the fashion world only as models—but while modeling is a big part, it’s far from the whole picture. At Junior Style, we believe children’s fashion is about so much more than striking a pose—it’s about creativity, confidence, and giving every young person a chance to let their unique voice shine.

Their opinions matter. Their perspectives can inspire other children and even influence the way brands think about style, comfort, and inclusivity. Our community thrives because kids aren’t just in it—they’re at the very heart of it. And just because they come in smaller sizes doesn’t mean their ideas, opinions, and dreams aren’t just as big as any adult’s.

The Junior Style Awards always bring unforgettable moments, but this year one of the most inspiring highlights was our Kids Panel of Judges—a true celebration of children’s voices in the fashion world.

On July 25, just days before the winners were announced, six amazing kids: Emma, Eva, Logan, Haven, Emma and Ivanna, gathered in the heart of New York City at a secret spot carefully chosen to inspire them—stylish yet comfortable and perfectly suited for such a special event. Their mission? To share honest opinions, chat with each other, and help decide this year’s award winners.

Each young judge brought their own special perspective. Some have been modeling since infancy, others are mini bloggers alongside their moms, and some are natural-born fashionistas who live and breathe style. Together, they represented a broad spectrum of experience—and that made their insights incredibly valuable.

As the conversation unfolded, we realized something wonderful: these kids didn’t just pick favorites based on brand names or trendy looks. They talked about what makes a design truly special, how clothes can boost confidence, and how a runway show can inspire big dreams. Their ideas were thoughtful, detailed, and honest—far beyond what we expected.

Here’s what really stood out:

• Kids care a lot about comfort—how clothes feel on them matters more than you might think.

• They truly think about what they wear and choose styles that help them feel confident and happy.

• Patterns and colors catch their eyes, and they appreciate when these come together in a fresh and cool way.

• They love the stories behind fashion campaigns and understand that fashion is about more than just clothes.

• And surprisingly, they notice craftsmanship—the care behind every stitch and detail.

It felt like a grown-up fashion meeting—only these editors had milk moustaches and giggled between points!

By the end, it was clear this was more than just an event. Each young voice learned the art of listening, the confidence to share their own views, and the joy of celebrating style together. Whether or not they grow up to work in fashion, the experience has already shaped them—instilling curiosity, creativity, and self-belief. If we sparked even the tiniest flame of inspiration here, our mission is accomplished.

We stepped out of that room with full hearts, reminded that the future of fashion isn’t just in the clothes—it’s in the people who dare to dream it.

Chick here to see how it was 

More about JUNIOR STYLE AWARDS here

The post Little Voices, Big Impact: the Junior Style Awards Kids Panel appeared first on Junior Style.

New York, NY – July 27, 2025 — On July 27, the global kids’ fashion industry converged in New York City for a spectacular runway event as the Children’s Show lit up the city with its fourth edition — a dazzling tribute to creativity, talent, and childhood joy.

With the vibrant theme “Fashion is My Playground,” this season’s event was a colorful explosion of imagination, style, and playfulness, transforming the venue into a living canvas of self-expression and energy. From bold prints to delicate details, the SS26 collections delivered a spirited blend of high fashion and youthful exuberance.

Top international brands unveiled their Spring/Summer 2026 collections to a captivated audience, including runway presentations from Roberto Cavalli, Monnalisa, Chloé, Lanvin, Balmain, Needle & Thread, and many more trailblazing names in children’s fashion.

The runway was expertly curated by Aleksandra Ataca, the visionary Creative Director and Editor-in-Chief of Junior Style, whose direction brought a cohesive yet delightfully playful narrative to life — where each look told a story and every child became the star of their own fashion fantasy.

The front row welcomed an impressive lineup of top-tier buyers, stylists, editors, and influential guests, all eager to witness the future of fashion unfold — one mini trendsetter at a time.

This edition of the Children’s Show once again reaffirmed its position as a must-attend event on the global fashion calendar, offering an exceptional platform for both iconic labels and rising stars to shine.

Fashion is fun. Fashion is fearless. Fashion is their playground. And this summer in New York, they played — in style — at the Children’s Show.

Event: Children’s Show

Production: IEG USA

Concept, styling: Aleksandra Ataca

Photographer: Mai Tilson

MUAH: Susan H Donoghue

Model agencies: Generation MM, State Kids, Jane Models

DJ: DJ BLAKE

Media partner: Junior Style

The post Children’s Show Takes Over New York appeared first on Junior Style.

Stripe out loud! A kids fashion editorial where stripes collide with prints and colors in a joyful explosion of creativity! Freedom is the only rule—mix boldly, play loudly, and dress in harmony with your imagination. Let spontaneity lead the way in this vibrant celebration of childhood style.

Right:Rain jacquet Petit Bateau, T- shirt N°21, Socks Imeprial, Sneaker Morelli, Hat N 21

Photographer Silvia Coluccelli @silviacoluccelli Stylist Ornella Rota @orni_rota Videomaker Federico Bassi @angelycan.it Photographer Assistant and digital Massimo Fusardi Grooming Laura Valsecchi @lauravalsecchi6565 make up Nicole Sorti @nicolesorti_makeup Stylist assistants – Gaia Inglese @gaiaainglese Alessandra Laterza @lat.ale Irma Modonutti @irma.rt_ Talents Be Happy Agency @be_happy_agency Thanks To Kristine Ava @Kristine_ava

Discover more fashion editorials here

The post STRIPE OUT LOUD: KIDS FASHION EDITORIAL appeared first on Junior Style.

Rhyme Kids Unveils Limited Edition Capsule: Tropical Dreams

Rhyme Kids has launched its stunning new limited edition capsule collection, Tropical Dreams, which will be presented at the Children’s Show in New York on July 27–28, 2025. Available exclusively on the brand’s website rhyme.kids, this dreamy collection is a true celebration of craftsmanship and imagination.

Designed for boys and girls ages 2–12, Tropical Dreams features exquisite handmade embroidery, delicate beading, crystals, and feather detailing. Each piece blends playful whimsy with elevated design, making it perfect for dressing up or down.

The capsule offers coordinated sibling looks that don’t match exactly but beautifully complement one another—an elevated take on the modern family look. The color palette is rich yet soft, and the prints are enchanting, evoking a dreamy, tropical escape.

Not only is the collection visually captivating, but it’s also thoughtfully constructed for comfort, allowing kids to move freely and enjoy any occasion without compromising their style.Follow

Rhyme kids on instagram @Rhyme.Kids

More about Rhyme Kids here

Follow Rhyme kids on instagram @Rhyme.Kids

The post Rhyme Kids Unveils Limited Edition Capsule: Tropical Dreams appeared first on Junior Style.