The kids’ fashion industry is a bustling world of creativity—we design, produce, write, and promote. However, amidst the flurry of collections and campaigns, it’s crucial to remember who our main critics and consumers truly are: children themselves!

If you’ve ever tried to debate fashion choices with a toddler on a busy school morning, you know the challenge all too well. Their preferences are unwavering, whether it’s a tutu skirt with glitter or a superhero-themed outfit. This season, recognizing the importance of their perspective, we assembled a special team of Junior Style Ambassadors—young fashion enthusiasts who visited trade shows worldwide to share their insights and explore the concept of aesthetic education.

Yes, pink tutus and sparkles may dominate your little girl’s wardrobe for a time, just as superheroes and race cars do for boys. But as adults, we have the opportunity to guide them toward making thoughtful style choices—offering alternatives that foster creativity while respecting their vision.

On February 11, our Editor-in-Chief, Aleksandra Ataca, attended Playtime & Kids Hub New York, accompanied by our three ambassadors—Eva, Haven, and Angelica. Their mission? To highlight the standout brands and trends that captured their attention and to share what truly resonates with young fashion lovers today.

To document this special experience, we also brought along our talented contributors, twin photographers Ilaria and Silvia, to capture the magic of the moment. At Junior Style, one of our core missions is to support and create opportunities for industry professionals and creatives, ensuring that emerging talents have a platform to shine.

Enjoy our exclusive insights and top picks from the show, proving once again that when it comes to kids’ fashion, the most powerful voices belong to the little trendsetters themselves.

Kids love bright, fun colors, soft textures, and comfort! Our favorites are AO76 and The Sunday Collective. Cozy knits, soft corduroy, playful shapes, and endless layering possibilities—perfect for chilly winters in some parts of the world. But let’s not forget those in warmer climates! We love that both collections can be styled with socks and tights for colder days or worn effortlessly in spring and even during winter in places like Miami.

Tulle, princess silhouettes, pastel colors, and delicate prints—every girl’s dream! We fell in love with the new collection from C’era Una Volta. The versatility of these pieces makes them perfect for dressing up or down. We styled the dresses with cool boots from TWIMC for a trendy edge, but add glittery accessories and elegant ballet flats, and you’ll be the star of the party!

Our next stop was the moguls of kids’ fashion—both winners of our Junior Style Awards in their respective categories: Molo and Paade Mode. Molo never disappoints, offering a wide selection of styles that balance comfort with an edgy aesthetic. Everyone fell in love with the white fluffy jacket! The blue corduroy pants paired with an elegant ruffle top is my absolute favorite.

Paade Mode stands out in children’s fashion, seamlessly blending trendy, high-street style with contemporary luxury and elegance. Their unique designs for both boys and girls feature an edgy yet tailored approach, fusing casual wear with high-end sophistication. The result? Effortlessly chic outfits that make a bold statement.

Last but certainly not least, Bebe Organic—a dreamy blend of cottagecore and shabby chic, with a touch of vintage charm. We fell in love with the color palette and heart motifs! The collection offers plenty of practical pieces while leaving room for editorial imagination. It allows children to be children—stylish yet never tacky.

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On January 22-23, the iconic Pitti Bimbo trade show celebrated its 100th edition—a remarkable milestone that also marked the beginning of a new chapter. Interestingly, when the number 100 is reversed, it becomes 001, symbolizing a fresh start. This January’s edition was, in many ways, a true “first edition,” expanding beyond fashion to embrace lifestyle, beauty, footwear, accessories, jewelry, publishing, and, for the first time, food.

“As the market changes, so does Pitti Bimbo,” remarked Raffaello Napoleone, CEO of Pitti Immagine. Indeed, the post-pandemic world has reshaped the landscape of trade shows globally, requiring them to evolve in innovative ways. Change is always for the better, even when it presents challenges. The fashion industry, especially the kidswear market, must keep pace with new generations. With new parents entering the market each year, it’s essential to combine industry expertise with an understanding of what today’s consumers are seeking.

A New Layout for a New Era

This year, Pitti Bimbo unveiled a revamped layout at the iconic Fortezza da Basso. Designed by architect Ilaria Marelli, an expert in interiors, staging, and design who also teaches at Politecnico di Milano, the new setup transformed the fair into a vibrant, interactive city. Visitors were guided along a promenade inspired by classic board games, with brand spaces lining the pathway. Four trend-focused “squares” served as editorial showcases, highlighting key themes:

• Newborn Style! – The first wardrobe for newborns.
• Be Magic! – Clothing and accessories for special occasions.
• Play Outdoor! – Everything for active, adventurous kids.
• Super Snow! – The latest trends for snowy days.

Monnalisa: Guest of Honor at Pitti Bimbo 100

Monnalisa took center stage as the guest of honor, launching a new communication project that extends beyond the event and into the digital sphere. Young ambassadors from across Europe, accompanied by their parents, were invited to Florence to document their experiences through a social media diary.

Within the Fortezza da Basso, Monnalisa presented an exclusive exhibition space featuring its Autumn/Winter 2025-26 and Spring/Summer 2025 collections, complemented by unique accessories. The young ambassadors participated in a live content creation session, stepping into the spotlight to showcase Monnalisa’s latest designs. This initiative will continue in the coming months, keeping the storytelling alive on social media.

Speed Date: Time to Meet

Returning once again was the dynamic Speed Date networking event, hosted by Peggy from Paul & Paula. This fast-paced session allowed brands to present 2-3 key pieces from their collections to press, influencers, and buyers in impactful five-minute meetings. The event, held on January 22 at 12 PM and January 23 at 11 AM, fostered new collaborations and opportunities in the kidswear industry.

Piccolo Coro dell’Antoniano Concert

Fashion and music merged as the Piccolo Coro dell’Antoniano performed a special concert on January 22 at 4:00 PM in the Central Pavilion. The beloved children’s choir, known for their performances at Zecchino d’Oro, took the stage with a mix of timeless classics and brand-new songs.

The choir’s performance attire was created in collaboration with Magil, a renowned Italian brand known for its sartorial excellence. Designed by Monica Maluzzani, Antoniano’s costume designer for 25 years, the uniforms featured a contemporary mix of stars, stripes, and tartan patterns in soft yet striking colors—balancing tradition with modernity. A preview of Magil’s Autumn/Winter 2025-26 collection was also showcased at the brand’s stand.

Our contributors: twin duo Ilaria and Silvia Cianciaruso and Junior Style Mini Ambassador Angelica

Pitti Bimbo 100: Embracing Growth, Change, and Innovation

More than just a milestone, Pitti Bimbo 100 proved that growth, change, and an open mind are the true keys to success. Whether you’re an established brand with decades of heritage or a newcomer looking to make an impact, staying relevant requires continuous action and innovation. The fashion industry moves fast, and maintaining success and fame demands adaptability, fresh perspectives, and the courage to evolve. By expanding its vision and embracing new ideas, Pitti Bimbo has set an example for the entire industry—showing that the future belongs to those who are willing to reinvent themselves while staying true to their essence.

To read more industry news click here

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Playtime Paris Winter edition 2025.

As a cherished tradition, our contributors, Michèle Solecki and her daughter Noa, once again visited Playtime Paris, the premier trade show in Europe dedicated to children’s fashion. This season’s edition took place from January 25-27 at the Parc Floral, bringing together an impressive lineup of brands, buyers, and industry professionals eager to discover the latest trends shaping kids’ fashion.

More than just a trade show, Playtime is where creativity meets commerce, catering to a wide range of needs. With an exceptional selection of products for concept stores—from clothing and toys to lifestyle items—Playtime provided a carefully curated experience for retailers seeking the best in kids’ fashion and lifestyle.

Noa, participating as part of our Junior Style Ambassador program, offered an insightful teen perspective on the season’s collections. While younger children often rely on guidance when choosing outfits, teenagers have a strong sense of personal style and know exactly what they want.

Check out a video of Noa’s top picks here → Click here.

One of the most notable trends we observed was the increased focus on pre-teen and teen fashion. This market presents unique challenges—while teens make their own style choices, it is still the parents who ultimately make the purchases. Brands must strike the perfect balance, catering to both the independence of young consumers and the expectations of the paying parent. It’s a delicate dance that requires twice the effort but offers immense potential for those who get it right.

Thank you Playtime Paris for having us, and see you next summer!

Next edition
June 28-30, 2025

Photo credit: Michele Solecki

More industry news read here

The post Fashion Forward: Highlights from Playtime Paris Winter 2025 appeared first on Junior Style.

The Future of Kids’ Fashion: Rethinking Sustainability

We just returned from an inspiring trip to New York, where we participated in the industry talk “The Future of Kids’ Fashion,” led by Shosh Kazab, the founder of Kidswear Collective, held at Children’s Show. Sustainability is a topic that’s everywhere right now—one we ask about often, yet still struggle to define in practical terms. During the discussion, an essential message stood out: no step is too small when it comes to making a difference.

From using deadstock fabrics and opting for eco-friendly materials to rethinking packaging and creating timeless styles meant to be passed down, sustainability in kids’ fashion is about making mindful choices. But there’s an even bigger challenge at play—reshaping the way we see and consume fashion, especially in an era where social media promotes the idea that you should never be seen in the same outfit twice.

At Junior Style, we believe in shifting the conversation. Fashion should be about personal style, creativity, and self-expression—not about constantly buying new things. Magazines and influencers often set unrealistic standards, making it seem like shopping at outlets or re-wearing outfits somehow diminishes one’s status. But in reality, the true marker of style is how you wear something, not how often you replace it.

To showcase this philosophy, we teamed up with Kidswear Collective in New York for an editorial shoot proving that pre-loved clothes can be just as stylish, cool, and prestigious as brand-new pieces. The goal? To inspire families to embrace sustainability without sacrificing fashion. Because when kids shine with confidence, it’s never about the label—it’s about how they wear it.

Let’s redefine fashion together. Let’s normalize wearing our favorite outfits more than once. And most importantly, let’s teach the next generation that sustainability isn’t just a trend—it’s the future.

Concept, photography: Aleksandra Ataca

Stylist:  Iliya Constantinou

Models: Eva Leah, Haven and Angelica

All clothes: Kidswear Collective

Read more news here 

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On February 9-10, the Children’s Show took place in New York, bringing together the best in children’s and baby fashion. Held at a stunning new location in Chelsea, the elevated expo showcased an inspiring mix of top brands and emerging designers, creating a beautifully curated space filled with creativity and innovation.

Among the standout names exhibiting their latest collections were Monnalisa, Sal & Pimenta, Anja Schwerbrock, Needle & Thread, Bugatti, Gocco, La Stupenderia, Fun Fun, Bibi Shoes, Rhyme, and many more. The show also embraced the future of sustainable fashion, featuring the luxury pre-loved clothing brand, Kidswear Collective, highlighting the industry’s ongoing commitment to eco-conscious efforts.

A Powerful Discussion on the Future of Kids’ Fashion

One of the key moments of the event was the industry panel talk, led by Shoshana Kazab, founder of Kidswear Collective. The panel brought together key industry leaders to discuss how to build a more sustainable future for children’s fashion, featuring insights from: Kelly Bray – Kidswear Buyer, Selfridges, Brooke Gallagher – Rachel Riley, Joe Schoenfelder – Showroom 21.

From rethinking production processes to embracing pre-loved fashion, the conversation provided practical steps for both brands and consumers to make a lasting impact. The discussion centered on the evolving landscape of children’s fashion and the role sustainability plays in shaping its future.

The key takeaway? There are no small steps when it comes to sustainability—every choice matters. Whether it’s using deadstock fabrics, improving eco-friendly deliveries, embracing pre-loved fashion, or designing timeless pieces, brands are making meaningful efforts to ensure sustainability is not just a trend but the future of fashion.

A Runway to Remember

On February 9, all eyes were on the highly anticipated Children’s Show fashion runway, expertly curated by Junior Style Editor-in-Chief, Aleksandra Ataca. The show brought together the coolest trends and brands, presented by top mini models from across the United States and beyond. The runway was a true celebration of style, talent, and the next generation of fashion leaders.

For a full report and exclusive highlights from the Children’s Show runway, check it out [here]

The Children’s Show reaffirmed its status as a premier event in the kids’ fashion industry, seamlessly blending luxury, innovation, business, and artistry to shape the future of children’s fashion.

More about Children’s Show [here]

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